Lingle’s TV Channel Profiled in New York Times

It’s a flattering piece, considering the station is basically a constant loop of campaign ads. 

Excerpts from the story:

Think Linglevision. It began modestly in June and is about to roll out as a full-blown operation, pumping all-Lingle-all-the-time into 245,000 living rooms after Saturday, when her Democratic opponent will be chosen in a primary. Ms. Lingle says that if she wins the general election, she intends to hold on to the station as a way to communicate with constituents.

“Most people never come to hear a speech through the entire campaign,” Ms. Lingle said, seated in a hotel lobby in Waikiki before speaking at a fund-raiser. “I thought this would be more convenient for citizens, for voters. Rather than them having to come to us, we would go to them.”

By every indication, LL12 (as in Linda Lingle 2012) is a first-of-its-kind venture in campaign advertising in this country, reflecting the continued push by candidates to break through the rising clatter of political advertising.

—Chad Blair

 

(Source: dc808)